The APA National Business Manual

Our Business Manual is a guide to successful photography business principles. The APA Business Manual is an essential asset for professional photographers and assistants. It’s one of the many valuable resources provided by American Photographic Artists to the photographic community. The Business Manual is available to APA members and non-members alike. If you are not yet an APA member, we encourage you to join, but you can access the Business Manual any time here, or by going to the Advocacy section on the website.
Go here to download the entire APA National Business Manual, or any of the following sections:

Estimating and Licensing

    The Licensing Business Model
    Licensing vs. "Buyout"
    Writing a License
    The Art of the Estimate
    Estimating Checklist
    Billing Terminology and Structure
    Work Made for Hire

Forms and Lists

    Estimate/Invoice form
    Job Change Order
    Terms & Conditions
    Delivery Memo
    Location Checklist

Model Releases

    Model & Property Release Forms Overview
    Testing/Self Promotion Model Release
    Model Release and Consent Agreement


    Professional Assistant Manual
    Effective Strategies to Get Professional Assisting Work
    Assisting Guidelines
    Photography Assistant Invoice


    Copyright Registration: Vital to Your Success
    Photographer's Copyright Tutorial

Working with Artist Representatives

    Rep Checklist

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